4 – Mangools. This template will also help you create an actionable report. It includes all of Ahrefs’ basic features, such as keyword research, competitor analysis, and backlink analysis. Let’s see what you can learn about your rivals from each platform! SE Ranking. Cons: An expensive tool. Now, moving on to competitor keyword analysis. It provides a complete SEO report to know the competitor’s page ranking for keywords. Google Trends 7. Use Ahrefs’ Keywords Explorer. SEMRush: Best Ahrefs Alterntive. Considering the integrity of functioning, SEMRush is a top Ahrefs competitor. See all your competitor’s backlinks. Serpstat has a limited version that allows you to test the platform for free, whereas Ahrefs requires you to pay $7 for a 7-day trial. It can be used for keyword research, competitor analysis, and backlink monitoring. Both tools provide detailed insights into the performance of your website, including website traffic, user engagement, and keyword rankings. 请记住，并非. Surfer. You want to find the keywords your competitors are ranking for, and you are not. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Powered by industry-leading link data. Ahrefs2. That’s just touching the surface, there are several distinct features afforded by. Website architecture. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Ahrefs is unrivaled in terms of competitor tracking and contains the most thorough and accurate third-party data of the three. Ahrefs is a powerful tool for conducting competitor analysis. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. Its tools offer endless opportunities, from keyword research and rank tracking to competitor analysis and top-to-bottom site audit. The second step is to take a look at competing websites and their top-performing pages. Search Console is a Google tool meant to help webmasters. 0%. Change or cancel your plan at any time. It helps in understanding the market landscape and making informed decisions to improve your position in the industry. For some, the graphics and charts might be a better option, while for others, the tables might be easier to grasp. Most of the features inside Ahrefs are designed for marketing professionals. GrowthBar does not include advanced rank tracking for other search engines (Bing, YouTube, etc. Semrush. Get Ubersuggest. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. 95 monthly for Business plan. Dead pages. As one of the biggest names in the SEO industry, it’s no surprise that Ahrefs makes this list. This is an easy way to analyze multiple domains from a single dashboard. You can use the tool to see which keywords competitors are targeting on Google in their paid advertisements. Ahrefs was launched in 2011 and is primarily known for its backlink analysis feature, while SEMrush was launched in 2008 and is known for its keyword research and competitor analysis tools. your competitor’s. Competitor SEO Analysis – Uncover your competitor’s SEO strategies with everything you need to run a complete competitor analysis. The data can be used to aid keyword research, link building, content marketing, competitive research, website audits and rank tracking. 6/5 (280 reviews) TrustRadius – 8. This video shows you how to do basic backlink research using Ahre. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. See full list on ahrefs. No wonder it is one of the top Semrush alternatives. By regularly analyzing the competition, you ensure that you're targeting the right keywords, conveying your client's message in an engaging way, and that you're not overspending on ads. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. One key thing Ahrefs does have over Semrush, is that keyword rankings aren’t just from Google, but you can find keywords for 10 other search engines including YouTube, Amazon, and Bing. With the increasing costs of acquiring backlinks, this is a huge benefit. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. 95 monthly for Guru plan, $449. Ahrefs’ site explorer is a fantastic dashboard that provides an overview of your site as well as the site of your competitor. You can start using Similarweb by creating a free login account and entering the domain name of your. Ahrefs is an excellent tool for conducting a thorough site analysis and competitor benchmarking on multiple SEO parameters. Ahrefs offers four plans with monthly billing, with the option of annual billing, at a discount. Mangools – Easiest Ahrefs alternative to use. Backlink profile —See which websites link to your competitors' sites and gauge the quality of their backlinks. Ahrefs offers subscription packages for any budget. 1 Comment. Answer a few questions to help the Ahrefs community. In this video, we give a tutorial that details how to use Ahrefs to understand what your competitors are doing successfully and how you can take this, improv. Here’s how its interface looks like;Ahrefs is one of the most popular tools used by SEO professionals for a variety of tasks such as keyword research, competitor analysis, and backlink analysis. Consumer favorite zillow. To count the number of total backlinks and unique domains for each given site, here at Pronto, we use an SEO analysis tool called Ahrefs. SEMrush has a similar Keyword Magic Tool based on a database of over 20 billion keywords (considerably more than Ahrefs), and it supports 142 locations. SEO Tester Online for an all-in-one SEO suite. It also offers tools that can help you track your site’s backlink profile. The second step is to take a look at competing websites and their top-performing pages. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Transparent Pricing. Semrush is our top recommendation for a backlink checker. SEO Competitor Analysis Tools. The 7 Best Ahrefs Alternatives. Pay attention to the content and the keywords and how they’ve been made to work together. Scroll down to the Keywords to Improve table. This way, you can find links your competitors have but you don't (yet). MOZ. Semrush. Ahrefs is one of the best tools out there for keyword research and competitor analysis, but many people don’t know about one of its most powerful features – the DR Checker. What are SEMrush and Ahrefs? Before we can dive into the ins and outs of each tool, let’s break down what exactly SEMrush and Ahrefs are. Explore every feature and you’ll see how absolutely. BrightEdge. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. It gives you a helpful estimate of how many backlinks you'll need to rank for a particular keyword — SEMrush has yet to introduce a similar feature. By analyzing your competitors' organic search traffic, backlink profile, top-performing content, and keyword rankings, you can gain a competitive edge and. Just copy-paste the competing URLs in our Batch Analysis tool and we’ll generate a report with useful metrics such as:. One technique to find backlink opportunities is to analyze your competitor's backlink profiles and compare those with your own backlinks. Part I. The competitor analysis tool of Semrush gives you more in-depth data on your competitors, whereas Ahrefs doesn’t offer in-depth data on your competitors. By using Ahrefs content analysis tool, you can learn from the top-performing content and optimize your content for your audience and search engines. All you need to do is enter your competitor’s domain URL and complete the reCaptcha verification. 2. The Competitor analysis tool of Semrush is a powerful spying tool where you are able to type in keywords, and the tool will compare several competitor websites with your site. Enter a competitor’s website to see all their backlinks. Ahrefs offers a free Webmaster tool account, whereas Ubersuggest. SimilarWeb. To me, this is actually a good thing. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Divide the number of referring domains to each URL by the number of referring domains to the entire site. . Search volume – shows you how many times per month, on average, people in a given country search for your target keyword. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Ahrefs, including Semrush, SE Ranking, Similarweb, and Serpstat. The formula to calculate share of voice is: SOV = Brand visibility value. You can filter the. Ahrefs provides top-quality tools for performing site audits, analyzing competitors’ websites, identifying SEO issues in individual pieces of content, and researching keywords. Vlog #8: Competitor Analysis. Semrush is our favorite competitor analysis tool for SEO. Get an exhaustive list of SEO metrics for up to 200 competitors using Batch Analysis. 2. The main goal here is to find out what works for your competitors in terms of the: Best performing website sections. 2. Furthermore, the tool comes with a free trial period. 200 Keywords 5 Websites 2 Users. Ahrefs provides powerful competitive analysis features that allow you to dissect your competitors' SEO efforts. The next step is to get an overview of the competitive market by comparing the SEO metrics and stats of the leading competitors against your website. Technical SEO Guides. A cheaper Ahrefs alternative. One of the most widely used and essential traffic analysis tools is Google Search Console. Ahrefs also offers advanced features such as competitor analysis, content gap analysis, and. Ahrefs, on the other hand, is a paid tool that offers a comprehensive suite of SEO tools, including advanced keyword research, backlink analysis, and competitor analysis. Spyfu has paid versions, but their keyword research tool is completely free to use. There are numerous factors to consider when selecting an SEO tool. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. In fact, I’ve been a paying SEMrush customer for over 11 years now: Over that time I’ve seen it evolve from a keyword research tool for PPC to a full-on SEO software suite. Request a Proposal. Other than that, storm their well-defended castle and try to displace them. e. $99 per month or $990 per year (annual plan). Ubersuggest: Their Key Differences. As you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns. BrightEdge. From keyword research and monitoring to backlink analysis and competitor insights. User Interface. However, this aspect is often underestimated. Google Search Console – Performance data from Google. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. In. ClickUp 2. Semrush has. Seed Keywords. Tools for Competitor Backlink Analysis. Ahrefs is a user-friendly, powerful solution for marketing professionals of all levels of experience. Here are the tools we’ll be covering in this round-up: WordStream’s Free Keyword Tool. Follow the instructions to gather. 例如，如果你为 ConvertKit 工作，那么你可以会寻找 MailChimp 的竞争对手信息。. Standard and Advanced profiles. Instead, they use the Majestic SEO API. The platform offers a range of features, including keyword research, backlink analysis, and content exploration. Serpstat has a limited version that allows you to test the platform for free, whereas Ahrefs requires you to pay $7 for a 7-day trial. 6. There are several Ahrefs alternatives available in the market, but one of the most popular and comprehensive ones is SimilarWeb. 88% and MajesticSEO is just 53. ) CancelAhrefs is used to do backlink analysis, keyword research, track positions of pages, and compare SEO visibility scores. 7. 事实上，一些最强大的网站是免费的。. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Limit 3 reports/day. Word count – the number of words in a keyword or phrase. While Semrush isn't as robust as Clearscope, Semrush has some good content suggestions. Ahrefs costs $99/month, but does come with a wide range of tools. This is a popular technique most SMEs use to jump ahead of their. Also, Semrush’s competitor analysis and PPC campaign tools offer more in-depth insights than those Ahrefs delivers. Ahrefs is a powerful tool for competitor audience analysis that can provide valuable insights into your competitors' strategies and help you refine your own marketing and content strategies. It offers a wide range of features, including keyword research,backlink analysis,competitor analysis, and site auditing. I’ll analyze each tool to see how they differ in the user interface, keyword research resources, rank tracking, and competitor analysis. Ahrefs. A keyword cluster is a group of keywords that are related to each other because they share similar meanings or themes. 7:39. Divide the number of referring domains to each URL by the number of referring domains to the entire site. Study key aspects of any website across 3 major areas: Organic traffic performance —See what keywords your competitors are ranking for and which pages bring the most search engine traffic. However, this aspect is often underestimated. Semrush Image source: Semrush [Agency SEO Tools] Download the free guide → 1. This software solution was designed with digital marketers in mind as they. Competitor Analysis. Make a copy of the spreadsheet by clicking here. 3. Track thousands of keywords across up to 10 websites. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. As a result, a good keyword research tool is a worthwhile investment. They aren’t wrong, and we cover the same practices later on in this guide. You Need Fewer Backlinks. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. You’ll need to make an account, but you have the ability to analyze your competitor’s backlinks and referring domains, organic traffic, and the number of organic keywords they rank for. Now that you have all your data in the competitor backlink analysis template, click Ardent Growth then Process Ahrefs data. KeywordTool. Step 1. 1. Comparison. Below we’ll outline a few ways the solution stands out from Ahrefs. SpyFu cannot compete with Ahrefs when it comes to content research and backlink monitoring, for example. The most unique feature of SimilarWeb is that it is best used for keyword research and competitor analysis. The first step of the analysis is a pre-test using quantitative data gathered through a survey questionnaire to 30 cosmetics industry practitioners to ensure the validity and reliability of the. Evaluate your competitors across 8 metrics including backlinks, organic keywords, paid keywords, and even Facebook Ads. Ahrefs offers several pricing options for users, depending on their needs. As the name suggests, it's built specifically for the purpose of finding low-competition keywords. After using Ahrefs for 3 years, I can't imagine my work life without it. Semrush offers a 16% discount if you pay in advance for a year. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. 3. Export Your Site’s Majestic Data. 3. Use the interactive graph to see how traffic has progressed both globally and locally in 171. Viola Eva, Founder, Flow. Both tools offer a comprehensive suite of features that can help you with various aspects of SEO, including keyword research, backlink analysis, site. Ubersuggest: Affordable, practical, and beginner are friendly: 5. Ahrefs even boasts the largest backlink database (see my best backlink checker case study), second only to Google. Get these metrics and more. io. To start, get hands-on by interacting directly (if you can) with your competitor’s content, product, user experience, and customer service. Similarweb 3. AhrefsLess decay this time, but at least we're now dealing with accurate data. The AHREFs competitive analysis tool is used by millions of SEO experts and digital marketers and has one of the most active web crawlers on the internet, analyzing over 5 million domains every minute. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. Ahrefs: The Link Building MaestroStep 4: Organize your data. SEMrush. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. There is nothing more important than your link profile, but this backlink analysis tool also helps you keep tabs on your competition. The first area where we’ll compare Ahrefs and SE Ranking is competitor analysis. SEMrush. SEO Tester Online for an all-in-one SEO suite. It is a paid tool and is considered one of the best SEO tools on the market. Lesson 4: How to find great content ideas with high business value. June 3, 2021 28 min read. However, if you know at least something about search engine optimization, you have definitely heard about the competition between SEMrush and Ahrefs. Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. An exclusive Semrush Trial that lasts for 14 days, whereas Ahrefs stopped offering its 7-day trial for $1. If you don’t want to outsource your competitive analysis but also don’t have access to these or other tools, we. Pros of Ahrefs according to Reddit users: Comprehensive SEO Tools: Ahrefs is known for its wide range of SEO tools, including keyword research, backlink analysis, site auditing, and more, making it a one-stop solution for many SEO needs. PPC competitor analysis is an essential part of any successful PPC campaign. $12/month as a starting point is good, even if the research caps can get annoying. It. Types of content that attract the most backlinks. Link growth. 65 USD/Mo. Use the “Traffic share by pages” report in Keywords Explorer . Step #3: Review the Keyword List. 61%, Ahrefs at 72. Identifying competitor strategies. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. In contrast to Ahrefs, some of its competitive analysis features are free. 7. You Need Fewer Backlinks. Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords. Don't forget to save 20% on annual billing. Some examples are: Ahrefs – SEO, PPC, and content marketing; Moat –. SpyFu is a collection of competitor keyword research tools that gives users an in-depth look into competitors' organic SEO and PPC strategies. Go to the Backlinks report. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. What it’s for: Estimating organic traffic, analyzing backlink profiles, and discovering your competitors’ best performing keywords – it can also generate content ideas on any topic using the Content Explorer. 1. Today, I’m going to introduce you to a new tool which I’m sure will quickly become a go-to resource in your marketing arsenal. While Ahrefs is a powerful SEO tool, there are several alternatives available in the market. Ahrefs also offers a 7-day trial for $7, so you can test the tool before committing to a subscription. Serpstat offers a 7-day free trial to test the tool’s functionality before committing to a paid plan. SEMRush: Best Ahrefs Alterntive. 1. → Searching for competition. Ahrefs will also show you problems such as broken links that could hurt your ranking. Optimizing your website with the correct keyword can help you save hundreds, if not thousands, of dollars each month. By leveraging the insights gained. With Ahrefs, you can perform keyword research, ranking tracking, backlink analysis, competitor analysis, website audits, and more. It offers features such as keyword research, competitor analysis, backlink tracking, and site auditing. What keywords are these pages using and how. Image via Moz. Ahrefs provides several reports to help you do backlink analysis. Slow pages. Let’s take a look at three of the most useful tools for running an SEO competitor analysis. SparkToro – 用于观众洞察力. It’s most likely the most thorough tool comparable to Ahrefs in terms of. Top 3 FREE Semrush Competitors for 2023. A notable one is Ahrefs Webmaster Tools, which allows you to check SEO performance for the sites you own. Start your analysis today!Ahrefs builds online SEO tools and creates free learning materials that help millions of website owners around the globe to get more traffic from search engines. Semrush for overall functionality. Keyword research, backlink analysis, competitive analysis tool. Get a high-level overview of the SERP. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. Enhance your profit by using domain analysis tools, which will help you look into all the PPC/SEO competition and check the most valuable keywords. Here are some common technical SEO elements: Crawling and indexing. It has 2986 servers. txt. Using Ahrefs, navigate to content gap > input the URLs of your competitors > input your URL as the “target URL” > show keywords: Content gap analysis in Ahrefs - source. 只需将竞争对手的域插入 Ahrefs Site Explorer （网站分析），然后查看 Competing Domains（竞争域名） 报告。. Offers a comprehensive set of SEO tools, including keyword research, backlink analysis, site audit, competitor analysis, and rank tracking. Less detailed content research insightsPricing: $99-$999/month Ahrefs is a top pick for SEO competitor analysis tool for several reasons. Ahrefs also allows users to research their competitors and find out how they are ranking for various keywords. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. This particular site ranks for more than 322,000 keywords, giving you a clear idea of what they’re targeting and where their traffic is coming from. Unfortunately, Ahrefs recently switched over to usage-based pricing. You can look at the common links your competitors have that you’re missing and work your way through those, or you can look for patterns in the data to see the type of sites where competitors are getting links. And it ranks number one among Ahrefs alternatives. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. A completely free backlink tool with a large data allowance, but limited opportunities for backlink analysis. For competitor backlink analysis, Ahrefs outperforms SEMrush. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. 37%, Mozscape comes in at 79. When you first start using Ahrefs, it’s easy to get caught up in checking rankings and keywords, but it’s also important to note that your website could be at risk if you have poor DR scores. The Role of Content in Link Building. 2. Step 2: Conduct Page Analysis. 6. Semrush Competitor Analysis. It’s like having an army of SEO experts at your fingertips, providing you with the intelligence and strategies to outmaneuver your competition and dominate search engine results. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Step 7. How to discover great content ideas by studying your niche. 1. 0%. Ubersuggest. 3. How to find keywords that your competitors are ranking for. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Ahrefs has more of a configuration process where it asks for your competitors, domains, and desired keywords. 13. It allows you to track your competitors' rankings, analyze their top-performing pages, and uncover their link-building strategies. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. The Lite plan is the most affordable, at $99 per month. Let’s now talk about some FREE Semrush alternatives and competitors you can use in 2023. Semrush offers a 16% discount if you pay in advance for a year. In this example, Ahrefs has uncovered 13,470 keywords that they don’t rank for, but their competitors do. Step #3: Review Your Keyword List. Your SEO competitors are the websites competing for your. Allowing you to analyze and compare websites in bulk. There is also an option to test the tools for free for up to 30 days! Moz Local . Crayon is an artificial intelligence tool that can help with both competitor analysis and competitive intelligence. Here are some popular alternatives to consider: 1. Ubersuggest has a free version that is useful. The Role of Content in Link Building. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. In other words, they help with stuff related to competitive analysis, keyword research, Backlink Analytics, evaluation of website ranking, Site auditing, and more. Ahrefs —for SEO, search ads, and content marketing Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much. Then go to the Backlinks report (and add a. Add a column to the export file from Content Explorer and use =VLOOKUP to add the domain-level data from URL Profiler or Screaming Frog. Unfortunately, Ahrefs recently switched over to usage-based pricing. Ahrefs is a popular SEO tool that’s widely touted for its ease of use. Do all of that using [insert whatever SEO company’s] handy tools and services. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Check for 140+ SEO issues. But we think website speed, SEO, and. The Ahrefs competitor analysis tool is more advanced and has countless features that make any part of competitor analysis easier and faster for you. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only. One of this backlink analysis tool’s top features is the ability to connect it with your Google Analytics account. Here's how you can do it: Assess Domain. There are many reasons why Ahrefs is so popular among SEO professionals. 4B visits in 2020. The following is an example of a competitor analysis for a restaurant business plan which you can adapt to your own business. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. 5. Moz Pro for integrations. You can check for spammy anchor text with the Ahrefs anchor test map tool. You don’t need to be a technical guru with in-depth knowledge of how to fix the most complex issues. 2:58. Michal Pecánek. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. An absolute favorite among online marketing professionals,. Semrush. Overall, I think SEMrush has a better pricing structure, with less restrictive limitations for the base plan. . Using Ahrefs’ Rank Tracker – Best for long-term monitoring of activity. The 9 best rank trackers. $39/mo - $299/mo. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. Serpstat searches through 2 main search engines, whereas Ahrefs searches through 10. Check your website for 140+ pre-defined SEO issues. Ahrefs empowers users to uncover relevant keywords that resonate with their target audience. First, Ahrefs has one of the largest keyword databases in the world. The competitor analysis tools of Ahrefs includes: Content Gap, Domain Comparison, Competing Pages, Link Intersect,. The 7 best Ahrefs alternatives – summary. You want to find the keywords your competitors are ranking for, and you are not. 2. Readers of Two Hour Blogger can get a 7-day free trial to SEMrush at this link. This also applies to competitive research. However, this report is only available to the higher-paid plans. Both of these apps help in finding the perfect. Semrush and Ahrefs have comprehensive competitive analysis tools, so let us see which one will work best. The Moz Pro Link Explorer is one of the backlink analysis tools that every serious digital marketer should have in their toolkit. There is also keyword data for sites like. More than just data, this tool provides you with insights and actionable suggestions to grow your traffic quickly. In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy.